I’m having problems ranking on Google – what is search engine optimization all about?

I’m told that Internet marketing success is based, at least in part, on achieving high rankings with the search engines, especially Google.  However if only it was that easy of course – learning seo or search engine optimization take time and lots of study – it’s currently doing my head in.

I have however made the commitment to learn more about search engine optimization, or SEO. I’m obviously particularly interested in SEO for Photographers, but I understand the principles apply the same to any marketplace. Search engines make a determination regarding your site is ranked based on programmed algorithmic criteria. You should utilize SEO to ensure that you site is receiving as much traffic as it possibly can. Knowledge of SEO principles can work to your advantage by increasing site traffic and sales.

Google-LogoThere are apparently different things a search engine looks at when ranking your site. An engine scans your site for keywords. It also looks into your site’s activity and the links to and from your site. For example if I was a photographer who specializes in wedding photography I might use that as a keyword and link it to my website.

It’s not easy to find the best strategies for optimizing your website for search engines. Do I rank for Google, or should I rank for Bing? What about Yahoo?  For now I need to focus on the the main factors that will need attention which are the design of my website, and the key words that I choose. I understand that utilizing keywords on my site is crucial if I want to rank highly in the search engine results pages.

Sadly, you can’t just offer the search engine money in exchange for good results. But, featured positioning for a link can be purchased. This “featured” positioning means that your website will be among the top few results, with a label or highlight that differentiates it from regular search results. Featured listings are very expensive, and this means purchasing them is usually out of reach for most smaller businesses like mine.

If you’d like to optimize your site for search engine in ways other than keywords, I’m told I should seek out links. Consider ways that you can link to your internal content, to external websites and, most importantly, how you can get external websites to link to you. Spend time finding high quality sites with content that is closely related to your own. Then, contact the webmasters of those sites to see if they are interested in exchanging links with your site.

Occasionally, people will stumble upon my website by accident of course. That is not to say that they are likely to become instant customers. That is why it is necessary for me to be able to target the people who need my product. Good keyword research, and effective advertising placements, are a great way to bring in more targeted traffic.

It’s a minefield isn’t it.  Well, for now I’ll keep doing my research – two websites I’ve been reading lately on this subject are www.photoproseo.com and www.photographywebtips.com

Improve Your Boudoir Photography Prowess With These Stellar Tips

The intricacies involved with boudoir photography can be confusing to some people. Many times this is because it can be hard to know where to get the best advice for boudoir photography. This article is going to teach you some creative boudoir photography techniques that will help you to become a better photographer.

Practice using manual adjustments to the white balance in your photographs. Indoor shots usually have a yellowish cast thanks to artificial lighting. You don’t need to worry about adjusting the lighting in the room. Simply change the white balance setting to get the perfect shot. It most definitely will create a more professional look to your photos.

Move Closer

TIP! Experiment with different shutter speeds to see what works best for different scenarios. You can choose to leave the shutter open and capture the night sky as it swirls overhead, or set if for a fraction of a second to capture high speed action.

When you are attempting to take a great photo, make sure you are close enough to the subject. Move closer if it is possible. There is nothing worse than the subject being so far away in a photo that it makes it hard to see colors and details. Move closer to give your shots vivid clarity.

Pre-focus your camera and move the lens slightly in one direction so that the subject you are shooting is slightly off center. Viewing one photo after another where the subject is perfectly centered in the shot can become boring in a hurry. An off-centered shot is likely to appear more interesting in the eyes of the viewer.

There are no big secrets to becoming a great boudoir photographer. Continue experimenting and learning, and with experience over time, your pictures will markedly improve. It’s not necessary that you develop or keep every shot yourself, particularly with digital. You can take lots and lots of pictures and view your results easily without the expense of purchasing or developing film.

TIP! If you are thinking about becoming a photographer for real, you will need the dSLR. The letters DSLR are an abbreviation for digital single lens reflex, and it is really the best type of camera to take professional quality shots.

A lot of the time you will have the main subject looking right at the camera. For striking boudoir photographs, have your subject focus their eyes on something off-camera. Also, you can try having them focus on something that is in the frame, but still not looking at the camera.

Many people believe that it is advantageous to wear white when they are being photographed. However, white is actually one of the most unfavorable color choices. Cameras are generally preset to auto focus and this will make the camera attempt to read its surroundings, this means surveying all the colors available in the photo range. As a result, white clothing tends to not focus as well.

As mentioned, photography is a topic that a lot of people have a difficult time understanding. However, learning more about photography can really help to enhance your images and make the hobby more enjoyable. Apply the advice laid out in this article, get your camera, and get ready to go!

TIP! If you’re taking pictures of landscapes, you will want to create depth and perspective for the viewer. Have a person or an object in the foreground to provide an idea of scale for your image.

On the lookout for much more information on Boudoir Photography or general photography advice take a look at this site

Get Your Photography Website to Number 1 By Becoming A Search Engine Optimization Expert

If you are in the photography business, you surely know that getting a high rank in the search engine standings for your photography website is something that you need to do in order to be successful. This guide will give you great ideas and strategies that you can immediately implement to improve your ranking with numerous search engines.

First of all, it is important to have an understanding of what search engine optimization actually is. Along with keywords, search engines use algorithms to calculate exactly where a site ranks on their result pages. Web spiders collect data from all indexed websites and deliver it to the algorithms. The purpose of search engine optimization for your photography website is to feed these crawlers optimized data that will ideally get you ranked high on search results.

There many steps that a search engine takes to rank your website. Search keywords that appear in the headings of pages on your site are of particular interest to them. They also examine the activity that takes place on your website.

YouTube.com is a great source of SEO tips. Make sure you understand that it takes time to increase your search engine rankings. That means you need to fine-tune your site design to get this long process in motion and achieve results. Another important way to increase your search engine ranking is to pack your titles, headings and content with keywords.

Perhaps you have noticed “featured results” when you type in a word on popular search engines. You can purchase these links for your website. They can however be expensive. Buying these featured slots is the only way to directly pay for better search rankings.

Aside from keywords and phrases, another great way to increase your search engine optimization is by linking. Consider ways that you can link to your internal content, to external websites and, most importantly, how you can get external websites to link to you. Should you discover or know of a parallel site within your subject or niche, feel out the webmaster of it. You might be able to strike a deal involving trading links.

Targeted visitors are individuals that you were deliberately trying to bring to your website. Visitors who wander on to your website while searching for something else are less likely to generate sales. You will have more success attracting targeted visitors. Keywords are the best way to get your site at the top of searches that pertain to your products and services. You can also cross-promote with other sites that have a similar target audience.

Every company needs an online presence. If you are reliant on Internet based sales for your business, then a website is a must. At this site you will find a number of useful tips and techniques for optimizing your photography website.